Who am I
& why I do what I do:
I’m a Brand & Creative Director based in Helsinki, Finland. I define and express brands- from strategy to execution - to stand out and position as top of mind ✨
With 8+ years of experience, and a background in Communication & Advertising (BA) and Creative Design Management (MA), I’ve got a holistic view on branding as a key business tool.
Why I do what I do? I love uplifting people. I seek to showcase greatness of any kind: Whether it is telling the story of humans behind a brand or humans in their day-to-day lives.
Aside from my full time job as Head of Brand & Creative for Upright, I’m a photographer in my free time.
I’m driven by social & environmental justice. I’m also driven by visual arts. My most relaxing time is while exploring the art of human beauty underwater.
Work Experience
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(11.2023 - Present)
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(8.2023 - 11.2023) Develop & execute Brand & Creative strategy — Evolve Sievo's visual identity (Product Focused) — Brand Development of Sievo Sub-Brands — Support Employer Branding Strategy via EB Brand Development — Orchestrate Web Partnership — Establish consistent brand presence — Lead & manage creative teams — Direct Brand Design — Shape Website’s Visual Storytelling — Define new product visual presence — Refine Sievo's industry positioning — Lead monthly brand design projects — Competitor Benchmarks for Differentiation Project — Craft compelling copies — Manage external partners & budget fair negotiations — Brand & Project Management — Execution of Brand Assets
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(2022 - 8.2023)
Direction of the Creative Department — Brand Development — Creative & Brand Strategy — Brand Awareness Campaigns Direction — Positioning — Brand Narrative — Visual & Verbal Identity — Project Management — Video Marketing — Brand Storytelling — Brand Design Direction — Concept Copywriting — Script-writing — Web Design Direction — Partner Briefing — Creative Content Planning & Production — Support Employer Branding Strategy
Some work:
Reduce Scope 3 Emissions Explained -
(2020 - 2022)
Rebranding Project Lead — Development of Sievo’s Brand — Brand Strategy Building — Brand Guidelines Creation — Brand Portal Creation — Corporate Identity —Power Point Presentation Design System Elaboration — Employer Branding Strategy (with People Team) — Brand Design — Creative Content Planning & Production — Creative Copywriting — Brand Presence for Corporate Events — Brand Design Trainings —Website Design — Direction of Creative Agencies & Independent Artists (web, graphic and motion designers, video editors, illustrators & musicians)
Some work: -
(1.2019 - 2020)
Creative Content Production — Video Case Studies — Employer Branding Content Creation — Web Design Development — HubSpot Email & Newsletter Communications — Wordpress Design —Brand Design — Video Production
Some work:
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(2017 - 09.2018)
Lead of UNDP’s Design & Audiovisual Team (graphic designers, video editors & animators) — Brand Positioning — Creative Copywriting — Direction & Production of Communication Campaigns — Video Content Production & Direction— Digital Communications Strategy — Coordination with UNDP Headquarters (US)
Some work:
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(2016- 2017)
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(2014- 2015)
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(2014)